SubK Shop

Create and produce social media content

Researched the latest trends and produced content to drive brand awareness, engagement, and following including short-form videos
(Tik-Tok & Instagram) and digital assets → as a result increased follower
count

Short Form Content

199k views, 28k likes
78 comments, 4.5k shares, 1.7k saves
View on Instagram Reels

146k views, 17k likes
136 comments, 438 shares, 1k saves
View on Instagram Reels

44.4k views, 7.2k likes
9 comments, 902 shares, 257 saves
View on Instagram Reels

13.1k views, 1.7k likes
17 comments, 9 shares, 16 saves
View on Instagram Reels

Product Pushes

Weekly Picks

TXT Tour Essentials/Product Push

Keychains & Keyrings Product Push

Aespa Product Push

Summer Product Push

NCT 127 Tour Product Push

Sale Campaigns

Lollapalooza Flash Sale - K-pop artists (Series)

Moving Sale

Labor Day Sale

Aespa Product Push

SEVENTEEN Flash Sale (Series)

Le Sserafim Flash Sale (Series)

Coachella Flash Sale - K-pop artists (Series)

Inspired by Spotify Wrap
View on Instagram

Inspired by Love Island
View on Instagram

Led the redesign of e-commerce website

Updated e-commerce website and implemented order pickup integration enhancing user experience and visual consistency

Integrated Order Pick Up Service on website

Order Pickup

Integrated Order Pick Up Email Notifications

Before

After

Implemented featured collections
Implemented product countdowns

Refreshed and updated branding across printed materials

Designed and updated branded marketing materials including postcards, coupons, stickers for customers and events such as K-Playfest and D’festa

Original E-Gift Card

Gift Card

Additional E-Gift Card Options

Event Collaborations

D’Festa x SubK Shop

Stickers

K-Playfest x SubK Shop

Postcards

Email Newsletter

Design and schedule email blasts/newsletters for SubK Shop and partnered with Warner Music Group to send promotional content to our engaged subscriber list