2023-Present

SUBK SHOP (B2C)
Graphic Designer & E-Commerce Marketing Coordinator
E-Commerce Design • Social Media • Email Marketing • Branding

TOOLS:
Adobe Illustrator, Adobe Photoshop, Canva, ClickUp, CapCut, Final Cut Pro, Shopify

THE GOAL

Create and produce engaging digital campaigns by researching the latest trends to produce and drive brand awareness, engagement, and following within the k-pop retail space on social platforms and web

Instagram

Tik-Tok

X (Twitter)

1) SOCIAL MEDIA

Static Social Assets

Designed social media assets to drive customer engagement by blending
k-pop & current trends

RESULTS:
- 400k+ views across social campaigns
- 28K+ likes on campaign content
- Increased engagement and follower growth

Inspired by Spotify Wrap
View on Instagram

Inspired by Love Island
View on Instagram

Short Form Content

Filmed & edited short form content highlighting products while driving
customer engagement

159k views, 18k likes
148 comments, 466 shares, 53 reposts, 1.1k saves
View on Instagram Reels

58.4 k views, 6k likes
84 comments, 767 shares, 312 reposts, 251 saves
View on Instagram Reels

51k views, 8.3k likes
11 comments, 1k shares, 27 repost, 342 saves
View on Instagram Reels

8.1k views, 754 likes
3 comments, 40 shares, 1 repost, 20 saves
View on Instagram Reels

Implemented different sales strategies to market products

2) SALES STRATEGIES

Brainstorm and conceptualize different sale strategies (artist, concert/event-based, flash sales, limited-time promos, seasonal & holiday campaigns)
Design social digital assets and captions
Create product, collection, & landing pages
Schedule dates & times of social posts
Plan the backend of product discounts/sales on Shopify

RESULTS:
- Increased average order value and multi-item order purchases
- Prepped a moving sale campaign that generated and resulted in the highest sale campaign record
- Successfully maintain and meet quarterly revenue

Create different artist album bundles to push inventory

ARTIST BUNDLES

FLASH SALES

Planned & executed flash sales (One Day, 48 HRS) to drive sales

CONCERT/EVENT BASED SALES

Planned concert and event based sales

HOLIDAY SALES

Planned sales & deals on holidays

Email Blasts (In-House & Partnership)

Design and scheduled email blasts/newsletters for SubK Shop

Partnered with Warner Music Group and other event organizers to send promotional content to our engaged subscriber list of 300,000+ subscribers
Frequently update clean up and set up email segmentations
Send out email blasts regarding new products, sales, and delay updates

3) EMAIL MARKETING

RESULTS:
- Improved open-rate, click-thru rates, and conversion rates by 20% from previous year
- Increased email subscription rate list of 300,000+ subscribers
- Official music label and events collaboration based on email rates (cost-per-click)
- Increased sell-thru rates

Warner Music Group x SubK Shop
Jisoo - Amortage Promotion

Warner Music Group x SubK Shop
(G)I-DLE - EP’ Heat Promotion

Flash Sale Friday Promotion
(SubK Shop)

Warner Music Group x SubK Shop
aespa - Drama Promotion

4) EVENT COLLABORATIONS

Video Call Events & Trade Show Conventions

Supported both online and offline event collaborations that increased brand visibility and customer engagement

Planned and executed the KickFlip Video Call Event with Withmuu x JYP by designing the project, setting up event logistics of selecting winners and managing all email communications

RESULTS:
- Successfully supported online & offline events with branding and marketing materials
- Generated sales at trade show events & promotional period

Event Details/Info

Actual Announcement

Teaser Image based on album concept

Countdown Reminder/Timer

Desktop Assets

Video Reminders

Official Announcement with JYP Entertainment x SubK Shop via X (Twitter)

SubK Shop x K-Play!Fest

Collaborated with K-Play!Fest as a sponsor with gifting & influencer collaborations

Supported sales team with booth preparation with branded marketing materials

Supported & attended as a vendor to drive brand awareness & support sales

Designed coupon for offline events for new and potential customers at K-Play!Fest attendees

5) WEBSITE REDESIGN

Led the redesign of e-commerce website & integrated in-person order pickup

RESULTS:
-Revamped website to improved user shopping experience
-Implemented in-person order pickup for local customers

-Updated and simplified e-commerce website to enhance user experience and visual consistency
-Implemented order pickup integration with email notification
-Curated product collections including: bundle collections, feature collections, season’s greetings, & pre-orders)