SUBK SHOP (B2C)
Create and produce social media content and digital assets
Researched the latest trends and produced content to drive brand awareness, engagement, and following including digital assets & short-form videos (Shopify, Instagram, and Tik-Tok) → as a result increased follower count
Short Form Content
Transitioned into taking additional duties on socials by producing and editing short form content
159k views, 18k likes
148 comments, 466 shares, 53 reposts, 1.1k saves
View on Instagram Reels
58.4 k views, 6k likes
84 comments, 767 shares, 312 reposts, 251 saves
View on Instagram Reels
51k views, 8.3k likes
11 comments, 1k shares, 27 repost, 342 saves
View on Instagram Reels
8.1k views, 754 likes
3 comments, 40 shares, 1 repost, 20 saves
View on Instagram Reels
Broadcast Channel
Introduced and implemented our broadcast channel to increase our branding and user engagement
Sales Campaign
Set up the backend of sale campaigns with product tagging, setting up discounts, and designing social assets —> resulted in a six-figure sale during transition/relocation
Customer Engagement Segments
Hosted and designed assets for weekly giveaways through segments like Tunes of the Day (TOTD),
Snap & Share, and Scavenger Hunts
Designed social media content following recent social trends to target customer and drive engagement
Inspired by Spotify Wrap
View on Instagram
12 Days of Christmas Deals Promotion
Brainstorm/conceptualize 12 Days of Christmas Deals
Design social digital assets and captions
Schedule dates & times of social posts
Plan the backend of product discounts/sales on Shopify
One Day Flash Sale
Artist Curated Product Catalog
Festival Event Curated Flash Sale
Holiday Sales
Seasonal Product Catalog
Artist Product Catalog
Email Newsletter
Design and schedule email blasts/newsletters for SubK Shop
Partnered with Warner Music Group and other event organizers to send promotional content to our engaged subscriber list of 300,000+ subscribers
Frequently update clean up and set up email segmentations
Send out email blasts regarding new products, sales, and delay updates
Improved open-rate, click-thru rates, and conversion rates by 20% from previous year
WMG x SubK
aespa - Drama Promotion
Warner Music Group x SubK Shop
Jisoo - Amortage Promotion
Warner Music Group x SubK Shop
aespa - 4th Mini Album ‘Drama’ Promotion
(G)I-DLE - EP’ Heat Promotion
Flash Sale Friday Promotion
(SubK Shop)
Event Collaborations
JYP Entertainment x Withmuu x SubK Shop
Planned and executed the KickFlip Video Call Event with Withmuu x JYP by designing the project, setting up event logistics of selecting winners and managing all email communications
Required approval of copy & digital assets from JYP Entertainment
JYP Entertainment x SubK Shop
Official Twitter Announcement
Teaser Announcement
Official Announcement
Video Reminder
Countdown/Reminders
D’Festa x SubK Shop
Collaborated with D’Festa to host ticket giveaway events
K-Play!Fest x SubK Shop
Led the redesign of e-commerce website
-Updated and simplified e-commerce website to enhance user experience and visual consistency
-Implemented order pickup integration with email notification
-Curated product collections (feature collections, season’s greetings, pre-orders)
BEFORE
AFTER
Order Pickup
Worked with third-party app/develop LogBase to customize order pickup email notifications & setup Calendly appointments to streamline the process
Refreshed and updated branding across printed materials
Designed and updated branded marketing materials including coupons, flyers, postcards, shopping bags, and stickers for customers and events such as K-Play!Fest and D’festa
Gift Card
Original E-Gift Card
Additional E-Gift Card Options
