Design and upload 200+ digital assets monthly including website banners, product thumbnails, social media content (Instagram, Meta, TikTok, and X), and email newsletters using Adobe Creative Cloud, Canva, CapCut and Final Cut Pro

Manage Shopify website content and e-commerce operations, including homepage and landing page updates, product page merchandising, inventory review, and sales campaign setup to support launches, promotions, and seasonal sales events

Plan and execute the marketing calendar and campaign strategies using ClickUp and Microsoft Excel to manage deadlines, analyze performance, and optimize content across digital and social channels

Research, customize, and implement Shopify apps and basic HTML elements to improve site experience, email automations, and shipping and pickup functionality

Led cross-functional collaborations with music labels and tradeshow events including JYP Entertainment, Warner Music Group, K-Play! Fest, and D'Festa, overseeing paid email campaigns, artist virtual fan events, and event marketing deliverables from concept through execution

Managed and uploaded 200+ digital assets monthly across e-commerce platforms including Magento, Faire, FashionGo, Nordstrom, and Zulily, ensuring all product photography, video, and imagery met brand standards through editing, retouching, and merchandising

Designed visual and digital assets for seasonal campaigns including signage, lookbooks, and trade show materials for tradeshows (MAGIC Las Vegas and Dallas Market Center) while maintaining consistent brand identity across channels

Designed and scheduled weekly email newsletters using Adobe Illustrator, Photoshop on Brevo, creating engaging layouts and branded content to support product launches, promotions, and seasonal campaigns

Developed and executed data-driven marketing strategies to increase customer engagement and improve conversion across digital channels

Coordinated quarterly photoshoots, overseeing talent casting, location scouting, creative direction, and budget management to deliver high-quality branded content

• Created and managed quarterly product line sheets and sample assortments for key account buyers including Altar’d State, Dillard’s, Dry Goods/Von Maur, Nordstrom, Nordstrom Rack, and Stitch Fix, ensuring accurate merchandising and product presentation for wholesale markets

• Processed and managed 200+ weekly EDI orders in N41 ERP (832, 850, 860), including cost sheets, cut tickets, purchase orders, sales orders, SKUs, and vendor account setup, ensuring accurate end-to-end order processing

• Owned sales order and sample operations by managing order extensions, new orders, recuts, cancellations, and 100+ sample requests (fit, marketing, influencer, PR, and development) while supporting buyer meetings and aligning product and cost development across sales, design, and production teams

• Supported apparel trade shows including MAGIC WWD and DMC through booth setup, buyer outreach, and on-site coordination to drive wholesale engagement and seasonal sales opportunities