2021-2023
LUSH CLOTHING (B2B)
Graphic Designer & Email Marketing
E-Commerce Design • Email Marketing • Sales
TOOLS:
Adobe Lightroom, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Magento (I & II), Monday.com, N41
Designed and maintained digital assets & website
1) E-COMMERCE WEBSITE
Managed home page assets (static + video assets)
Uploaded & edited 200+ PDP images weekly & merchandised collections
Merchandise seasonal collections
Inputted style code, costs, product description, color, swatches, care instructions, pre-pack sizes on e-commerce website, FashionGo, and Faire
2) E-COMMERCE & CAMPAIGN PHOTOSHOOTS
Prepped and supported brand photoshoots
Responsible for concept and execution by casting talent, scouting locations, coordinating outfit selections, and assisting on-site to ensure seamless production and visual consistency
Valentine’s Day Collection
Resort Collection
3) SEASONAL CAMPAIGNS & LOOKBOOKS
Assisted on-site with seasonal photoshoots, selected and edited PDP
imagery for website, marketing materials, other selling channels and product catalogs
Designed seasonal lookbooks
4) TRADE SHOW EVENTS
Prepped marketing materials and products for booth & signage at trade show/convention events
Dallas Market Center
WWD Magic (Las Vegas)
5) EMAIL MARKETING
Curated, designed, and scheduled targeted weekly email campaigns to drive engagement and conversions
Selected digital assets for email newsletters, designed, and scheduled email blasts weekly to different customer segmentations